VdeVinster
Sustainable fashion brand
Art direction and branding
Guéthary, 2023-2024
Sustainable fashion brand
Art direction and branding
Guéthary, 2023-2024
VdeVinster is a sustainable fashion brand from Guéthary, France. I've worked with them sporadically for 20 years. We’re good friends and have always championed each other’s work.
The projects here span from the Spring Summer '23 collection to Fall Winter '24. Over this period, my role evolved significantly.
I initially handled art direction alongside the team and created printed materials, but as those were replaced by social media, I transitioned into visual content creation and copywriting.
The projects here span from the Spring Summer '23 collection to Fall Winter '24. Over this period, my role evolved significantly.
I initially handled art direction alongside the team and created printed materials, but as those were replaced by social media, I transitioned into visual content creation and copywriting.
Spring Summer '23 "Un cœur sacré"
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 44 pages), Poster (600x420mm), Postcards. (2) Digital — Instagram stories and posts. Le New Black (B2B platform) design.
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 44 pages), Poster (600x420mm), Postcards. (2) Digital — Instagram stories and posts. Le New Black (B2B platform) design.
Fall Winter '23 "Jaipur mon amour" aka "Mutriku"
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 48 pages), Postcards. (2) Digital — Instagram stories and posts. Le New Black (B2B platform) design update.
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 48 pages), Postcards. (2) Digital — Instagram stories and posts. Le New Black (B2B platform) design update.
Spring Summer '24 "Métamorphose"
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 44 pages), Postcards. (2) Digital — Instagram stories and posts. Summer sales campaign. Le New Black (B2B platform) design update. (3) Copy — SS24 presentation text. Instagram texts for summer sales and captions.
Collection text : "This season, we present to you the Jamdani - a remarkable handwoven craftsmanship - from our artisans in Bengal, along with new organic dyes developed in our workshops. Our carefully dyed pieces showcase delicate patterns in their saturations. The collection draws inspiration from the 70s, reflected in the cuts and patterns used: our signature Tie&Dye pieces, geometric flowers, and Bali-inspired seashells, my new favorite destination."
(1) Print — Lookbook (185x230mm, 20 pages), Catalogue (185x230mm, 44 pages), Postcards. (2) Digital — Instagram stories and posts. Summer sales campaign. Le New Black (B2B platform) design update. (3) Copy — SS24 presentation text. Instagram texts for summer sales and captions.
Collection text : "This season, we present to you the Jamdani - a remarkable handwoven craftsmanship - from our artisans in Bengal, along with new organic dyes developed in our workshops. Our carefully dyed pieces showcase delicate patterns in their saturations. The collection draws inspiration from the 70s, reflected in the cuts and patterns used: our signature Tie&Dye pieces, geometric flowers, and Bali-inspired seashells, my new favorite destination."
Fall Winter '24 "The Path of Emotions"
(1) Print — Lookbook (185x230mm, 20 pages). (2) Digital — Instagram stories and posts (x3 posts per week). Le New Black (B2B platform) design update. (3) Copy — FW24 presentation text. Instagram captions. (4) Social media management
Collection text :"From joy to sadness, from patience to confidence, I shift states as I journey from Jaipur to Calcutta. Each region of India features its own ancestral patterns and techniques, and I’m taking you on a trip with new pieces in Jamdani from Bengal, the remarkable handwoven technique introduced last season. An addition, Chikankari — white embroidery on veils, the pride of Lucknow — is available here on dresses, as well as Calcutta check and tartan patterns, on Khadi and silk velvet."
(1) Print — Lookbook (185x230mm, 20 pages). (2) Digital — Instagram stories and posts (x3 posts per week). Le New Black (B2B platform) design update. (3) Copy — FW24 presentation text. Instagram captions. (4) Social media management
Collection text :"From joy to sadness, from patience to confidence, I shift states as I journey from Jaipur to Calcutta. Each region of India features its own ancestral patterns and techniques, and I’m taking you on a trip with new pieces in Jamdani from Bengal, the remarkable handwoven technique introduced last season. An addition, Chikankari — white embroidery on veils, the pride of Lucknow — is available here on dresses, as well as Calcutta check and tartan patterns, on Khadi and silk velvet."
