Lütt (restaurant)
Animated GIFs for social media
Berlin, 2024
 
The GIFs are part of the identity I develop for the restaurant. They typically appear at the end of videos I create for social media, acting as a signature. I also use them as Instagram Stories to share short pieces of information like "We're closed today" or "Today we have Fondue." It's an ongoing series, and I usually create one GIF a month.

"Lütt" means "small" in a charming, diminutive way. It's the equivalent of "lil'" in English. This is why I developed very simple illustrations with a thick marker line, making them look like small drawings on a paper towel. Little details, little means. Lütt.

More about the restaurant here:
www.instagram.com/luett.berlin


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